Factors influencing purchase intention towards consumer-to-consumer e-commerce
نویسندگان
چکیده
منابع مشابه
E-Commerce Profitability & Consumer Purchase Behavior
Consumers often evaluate alternatives differently based on whether they are performing the search online, or offline physically in a store. Information is available more systematically online for consumers to evaluate thus enabling them to rate each and every feature of the product. However, certain attributes (such as size) are difficult to judge without the physical inspection of the product ...
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ژورنال
عنوان ژورنال: Intangible Capital
سال: 2017
ISSN: 1697-9818
DOI: 10.3926/ic.1119